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Battleground social media: The real Modi wave is on Twitter

There were 49 million Indian elections-related conversations on Twitter -- more than double the 20 million Indian elections-related conversations on Twitter for all of 2013.

On Twitter, Modi is the most discussed term during the India elections. AP

by FP Staff 13 May 11:45 am IST

     

Unless you're living in cave, and hate the word social media, it's unlikely that you would have escaped the kind of craze the 2014 Lok Sabha Elections have seen. Even if you're not watching television, you'd have likely seen the "Modi-Bhakts" fighting it out against "AAP-tards" and "Congi dogs" on Twitter, Facebook and comment forums across various sites.

According to a PTI report, after the seventh phase of polling, there were 49 million Indian elections-related conversations on Twitter -- more than double the 20 million Indian elections-related conversations on Twitter for all of 2013.

Now a Hindu report with exclusive numbers from Twitter says that the 56 million election-related tweets were seen on the social media site "from 1 January this year until 5 p.m. on May 12."

The report says, "Modi was the most popular election-related term (11.1 mn tweets), followed by the Aam Aadmi Party, its leader Arvind Kejriwal, and the BJP... Every polling day saw between 5.4 lakh and 8.2 lakh election-related tweets, with April 24 seeing the highest election-related Twitter activity." You can view the full report here.

Interestingly the Hindu report also quotes BJP's IT cell head Arvind Gupta as saying that their social media strategy is also driven purely by volunteers. He told The Hindu, "99% of the [party's social media] push is attributable to volunteers across India who are connected in networks."

While BJP has certainly used social media to its advantage, debutant AAP....
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#social media #Congress #BJP #Twitter #Narendra Modi #Modi #Aam Aadmi Party #AAP #Lok Sabha elections 2014 #Lok Sabha polls 2014